Kolkata Knight Riders (KKR) star Rinku Singh makes a big decision in the middle of IPL 2025. He invests ₹1.9 crore in Gaurav Taneja’s fitness brand ‘BeastLife’. Rinku Singh believes that ‘BeastLife’ stands for something bigger than just supplements.
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IPL Star Rinku Singh’s Big Move.
Rinku Singh, one of the well-known and favorite players among cricket fans, as he is a star of the KKR IPL team. As IPL 2025 is at its peak, Indian Cricket Star Rinku Singh makes a big move. He invests ₹1.9 crore in Gaurav Taneja-led nutrition startup ‘BeastLife’. Now startup is valued at ₹120 crore.
Rinku wants to actively support its growth by investing in the startup and wants to spread awareness among the athlete community about the importance of clean, reliable & effective supplements using the BeastLife platform, BeastLife said in a press.
Rinku Singh: ‘Beastlife’ is not just a supplement.
KKR star Rinku Singh believes that ‘BeastLife’ is bigger than just supplements. He is something inspired by Startup’s vision to spread top-notch quality and world-class sports nutrition providing nutrition.
“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support, “Rinku Singh says.
On the other hand, Gaurav Taneja, aka Blying Beast and founder of ‘BeastLife’, understands that adding Rinku Singh is reinforcing our commitment to building a brand that the indian fitness community could truly trust.
“As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner; we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country, “Gaurav Taneja says.
Gaurav Taneja’s ‘BeastLife’ Secures Funding.
Gaurav Taneja’s BeastLife had gone viral when it surprised all the sharks in the Shark Tank India with its ‘1 crore revenue per hour’. However, it couldn’t secure the funding from the sharks, due sharks’ doubt, but now it has secured funding from one of the Cricket stars.
BeastLife raised ₹1.9 crore in funding from the KKR star Rinku Singh, reaching its overall valuation of ₹120 crore. Except for this funding, it has also raised $479K in an angel round.
BeastLife: All Details Here.
Founded in 2024 by Gaurav Taneja, aka Flying Beast, and Raj Vikram Gupta, BeastLife is an indian fitness and sports nutrition brand. From the very start, Beastlife is on a simple mission to help individuals achieve their fitness goals. So, they provide a variety of products such as Whey proteins, Creatine, and other supplements.
As per the BeastLife official website, BeastLife backs the ‘Hustlers’, ‘Dreamers’, and ‘Go-getters’ mindset. It criticizes the ‘settles’ mindset. With all of this, they are on a mission to empower you to be the best version of yourself, inside and out. Whether you are an athlete or a beginner, they’ve got your back every step of the way.
Startup’s equity split includes Gaurav Taneja, aka Flying Beast, Raj Gupta, co-founder of Beastlife, and Varun Alagh, co-founder of Mamaearth, 40%, 15%, and 30%, respectively, and 15% for ESOP. As the company grows, competition also grows. So, BeastLife faces competition from MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth.
As per reports, within just one year, the startup has claimed to cross ₹50 crore Gross Merchandise Value (GMV), turning the EBIDTA positive. The company also claims the Annual Recurring Revenue (ARR) to be ₹80 crore GMV, while it reduced the performance marketing cost by 15%. All this signals a discipline growth.
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