This boy is Adil Quadri, founder of the Adil Quadri Perfumes brand. This was in 2019 when he founded the Startup and was seen in Shark Tank India Season 3 in 2024, asking 1 crore investment in exchange for 0.5% equity on ₹200 cr valuation, but his startup was excessively surrounded by a debt trap. But what happened? Within just one year this startup touched ₹100 crores of valuation. Let’s explore this startup from scratch.
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A Sad Story Of Founder Adil Quadri.
Adil Quadri was forced to leave the school from the 5th grade, due to an Asthma attack. So, because of not being able to do schooling, he pursued a lot of courses from 2005 to 2012 to expand his knowledge. It was in 2014, when his uncle introduced him to SEO (Search Engine Optimization), sparking his interest in digital Marketing.
Till 2018, he kept providing SEO services to several D2C websites, but success remained elusive. Adil’s father worked in a perfume shop for 25 years, where lack of modernization was a subject to be improved through fragrance quality.
How Adil Quadri Perfumes Get Started?
Adil’s journey of entrepreneurship started in 2019, in the tier 3 city of Bilmora Gujarat, at the age of 30, where Adil got a vacant place in the fragrance industry (especially in Attar). Adil faced skepticism because of lack of formal education, and English proficiency. Despite these challenges, Adil Quadri preserved a unique path for himself.
Adil established his startup Adil Quadri Perfume in 2019, to modernize the fragrance industry (especially Attars). Adil Quadri strategized to focus on modern and premium packaging, giving perfumes (Attars) a status for gift choice. Adil’s strategy enabled him to handle 3,000 orders daily, his brand became a top seller in the perfume category on both Amazon and Flipkart.
Adil Quadri In Shark Tank India India Season 3.
After Adil Qudri Brand started to handle 3000 orders, and Crores in sales, Adil Quadri pitched the brand in Shark Tank India Season 3, where he asked for ₹1 crore in exchange for 0.5% equity in his company, valuation of the business at ₹200 crore.
The company was highly surrounded by debt and suffered from losses. Due to this, all the Sharks preferred to be out of the business rather than in. Despite excessive losses or debt, the company was leveraging a 70% gross margin, which attracted Vineeta Singh’s investment of ₹1 crore with 1% equity plus 1% royalty until ₹1 crore in recouped.
Vineeta Singh said after the show, “Adil is surrounded by a debt trap, so I understand that I can help Adil to escape from this debt trap and help him to build a fundamentally strong business”.
Adil Quadri Perfumes Startup Touched ₹100 cr Valuation.
As Shark Tank India Season 4 is among us, and is getting viral full-fledgedly. Vineeta Singh, who had supported Adil Quadri both financially and with her expertise in Shark Tank India season 3 last year, disclosed Adil Quadri, to achieve ₹100 crore valuation.
During an episode of Shark Tank India season 4 while talking to a pitcher named Gaurav Taneja, founder of Beast Life, She revealed, “In the last season I had invested in an influencer-led brand named Adil Quadri Perfumes, they had made the business of ₹100 crores by doing super well”
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