Mukesh Ambani, owner of Reliance Industries Limited, has eyed a new market, after disrupting Cola Market from scratch. RIL’s Reliance Retail Ventures reported gross revenue of ₹90,333 crore for the October-December period of FY2025, reflecting an 8.8% growth YOY. With his dominance in almost every sector, Mukesh Ambani is now determined to enter the Ayurveda sector!
Let’s deep down explore every detail regarding Mukesh Ambani’s next move in the Ayurveda sector. His strategies, preparations, determinations, diverse product portfolio, rivalries to face, some past takeovers, and more. everything in detail.
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Reliance Retail Ventures Robust Performance.
Reliance Retail Ventures’ robust performance has shaken the Retail key players, as it will capture Ayurveda’s market very soon. Reliance Retail Ventures reported robust gross revenue of ₹90,333 crores for the October-December Quarter of FY2025 while reflecting an 8.8% growth Year-on-Year (YOY).
The company saw a growth of 10% in net profit to ₹3,485 crore for the same period. Reliance Retail Arm now operates 19,102 stores serving a wide audience of nearly 296 million. RRVL stores Transaction volumes also saw significant growth, with transactions rising by 10.9% to ₹35.5 crore in every store by the third quarter of FY2025.
Mukesh Ambani’s Entry In Ayurveda Segment.
Mukesh Ambani is known for dominance, because he captures the area or segment where he enter his brand. He has showed several examples capturing the area from scratch, even overtaking the key players of the field. Now, he is eying to capture the Ayurveda Segment with the launch of new premium brand.
Reliance Industries is determined to make a fresh mark in the beauty space with reliance retail, to tap the Ayurveda segment through a new private level. Reportedly, the retail arm of the conglomerate is looking to launch a new private level under its beauty platform-Tira.
Product Range Under New Brand.
According to an ET Now report, Ambani-led Reliance Industries new premium brand launch will offer an Ayurveda-based range of products which will include skin care, body care, hair care as well as wellness. Product range under this new brand will include night or day creams, body lotions, soaps, hair shampoo, conditioner, among others.
Progress And Production.
As per reports, Reliance Industries Limited has already completed the product testing for its new brand to be launched in Ayurvedic segment. Expectedly, the new brand will be accessible till April 2025. If talk about the production of this range, so reportedly, the entire end to end production will happen in-house, withing the reliance ecosystem.
You will be accessing the Ayurveda products both online as well as offline within the Tira stores. They even might be placed in other in other Reliance stores.
Major Key Players to Compete With For Dominance.
With the entry of Reliance new premium brand in Ayurveda sector, will not leave the brand with challenge. Entry might face the mojor key players already dominating the market such as Dabur, Patanjali, Emami, etc. Analysts believe that the companies operation efficiencies, combined with its extensive distribution network, could give the brand a significant edge.
Despite all these challenges, Mukesh Ambani’s strategic move to diverfy the Reliances offerings and strengthen its presence in beauty and wellness sector underscores conglomerate’s ambition to capture the emerging consumer trend.
As usual, the entry of Ayurveda-based beauty product will redefine the segment with its innovation and quality-driven solutions. His strategy to redefine the entered industry always make Mukesh unique, and help in dominancy.
Ayurveda’s Growing Market, and Future Players.
India’s beauty and wellness sector especially Ayurveda, is experiencing a exponential growth, projecting constant growth near future, as consumers increasingly seek natural, and sustainable option. According to Times Now report, the Ayurvedic personal care market is projected to grow at a compound annual growth rate (CAGR) of over 15 per cent in the coming years.
Reliance Industry Disrupted Cola Market, Now Will in Ayurveda.
One example has already been seen, where Reliance Industry dominated the whole Cola Market, disrupting the key player, Reliance Industries, through Reliance Consumer Products, acquired the then-defunct Campa Cola brand in 2022 and relaunched it a year later. During 2023-24, Campa Cola earned revenue of Rs 400 crore, and analysts expect the brand to clock Rs 1,000 crore in this financial year.
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