Powerhouse91, founded by Aqib Mohammed and Shashwat Diesh, has achieved a big milestone without heavy funding. According to reports, Founded in 2022 Powerhouse crossed ₹100 crore ARR and EBITDA profitability with just $2.5 million funding. Let’s find out how, without excessive funding, a Wellness and Fitness Brand was built.
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Powerhouse91: A Big Achievement.
Founded by Aqib Mohammed and Shashwat Diesh in early 2022, has been focused on strong operational & capital efficiency. Due to this, Powershouse91 achieved the milestone of ₹100 crore Annual Recurring Revenue (ARR), and made EBITDA profitable by April 2025. All this came to reality with only a modest $2.5 million funding.
A source told Entrackr, “Besides breaching into the three digits ARR figure, Powerhouse91 achieved EBITDA profitability in April 2025.”
Founded in early 2022, Powerhouse runs 2 consumer brands, 1. Azah: Honest & Effective Self-Care for Women and 2.Slovic: Functional Fitness Accessible to All. Sources tell, “The company accomplished this through its focused efforts on two core brands and a strong commitment to financial discipline.”
According to TheKredible, Powerhouse91 reports a revenue of ₹40 crore along with ₹5.97 crore in losses during the fiscal year ending March 2024 (FY 24).
Powerhouse91: Only $2.5m Funding.
As mentioned above, Powerhouse91 relies on capital efficiency philosophy, rather than excessively raising funds. As per reports, in the history of its journey, it has raised only $2.5 million in funding. This funding came from popular faces such as Titan Capital and a group of angel investors.
Including Angel investors such as Harsh Chawla, Fj Labs, Crossbeam Venture Partners, and Mamaearth co-founder Varun Alagh. Interestingly, its previous funding was raised almost 4 years ago.
The same source told Entrackr, “This approach of not raising venture capital and focusing on organic growth potentially sets the company apart in a market where many D2C brands have struggled with high burn rates and poor capital efficiency.”
A Wellnes-Led Digital First Brand.
This Wellness brand takes a different approach, different from other brands. It relies entirely on online distribution. So, most of the sales are driven by e-commerce or quick-commerce platforms such as Amazon, Zepto, Blinkit, and even through its website.
Due to this approach, its sales are constantly growing, leveraging a vast audience. As per sources, in March, it booked a 2.4 lakh order, and it’s even growing at a double-digit rate monthly. Source told Entrackr, “The company recorded a net merchandise value of Rs 77 crore and an EBITDA loss of Rs 4 crore in FY25.”
How This Startup Made It Possible?
Reading the report, certain points are clear in making this wellness and fitness brand stand out from other brands. Points are below, which can give great lessons in your startup’s success.
- Capital Discipline: As per the website, they followed the capital efficiency legacy. They never let themselves be over dependent on Capital Ventures. If they were overly dependent, lose control. That would affect decision-making.
- Operational Excellence: Rather than expanding themselves into a broad product collection, they focused on a select set of high-potential products. They understood the underserved consumer need and drove strong category innovation.
- Digital-First Distribution Legacy: It only relied on digital distribution. Their products sell across e-commerce, quick-commerce platforms, and on their website. This brings them lakhs of orders per month, which are increasing rapidly every month. (Somehow, it can’t be said a strategy, just a good choice)
- Pragmatic Brand Strategy: It’s more similar to the third one. Quality over quantity is a long-term game. You can notice from the very beginning, their legacy, not a product diversification but an excellence, fulfilling consumers’ intent.
Conclusion
The story of this wellness and fitness brand reflects everything that is needed to build a successful startup. From focusing on Capital efficiency, Operational excellence, Quality over Quantity, to leveraging the Digital era in the best possible manner.
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