Do You Want To Start An Ethnic Wear Business?: Explore This Inspiring Journey.

If you have a passion for fashion, you should know about Mr. Siraj Ali, who made a business following his passion. He launched “See Designs” in 2015, an ethenic wear brand, and now it gets 3,000 orders daily. He doesn’t even possess any formal education in fashion design. Let’s explore how he made it possible.

Mr. Siraj Ali Monetizes His Passion.

Mr. Siraj Ali’s entrepreneurship journey started because of his passion for fashion. According to Siraj’s statement, living in Delhi, he was always interested in fashion and loved to create things from scratch. Instead of this intense passion, he didn’t follow any formal degree in fashion design.

He preferred to learn things by working with well-known brands. So, he started with a small role at a well-known fashion brand in India, and observed everything about how the fashion industry really works. Due to his extraordinary performance, understanding all the intricacies in fashion design, he was promoted as the senior designer.

“It happened within just 6 months because I was a quick learner and was almost hungry for feedback, “Siraj Ali said on Startup Pedia.

While working at the brand, he noticed something that paved his entrepreneurship path. Siraj Ali reports to Startup Pedia that he saw a big gap in the men’s ethnic wear space. He says most of the brands were focused on fulfilling Western trend demands like shirts, trousers, and pants, and the Kurta, Pajama segment was untapped.

To fulfill this gap, he decides to start his own fashion brand. Hence, in 2015, he started “See Design” with all the savings he had.

Challenge Front of Siraj’s See Design.

Like all brands, See Design also faced several challenges. One of the biggest challenges was to design casual Kurtas. Siraj hired two tailors from his savings and started conceptualizing the design of the Kurta in a small 10×12 room.

After creating design samples, they started to upload pictures of designs of shirts and kurtas on Myntra. Due to modern design, kurtas went viral on the Myntra platform, and a bunch of orders started coming. Now, Siraj starts scaling See Design’s operations.

They diversified their portfolio and added party wear kurtas and Nehru jackets to the list. From 2015 to 2021, Siraj sold Kurtas on ecommerce platforms like Myntra, Amazon, Ajio, and Nykaa fashion, but in 2022 they launched their own website.

See Design’s Strategy: A Mindblowing Growth.

Mr. Siraj Ali’s strategies somewhere made him successful. He says from the very staring, he made sure that his product is accessible to everyone at every price point. So, his products range from ₹499 to ₹3,499.

His products maintain a quality, focusing on design quality and final style. For this, they run multiple quality checks, and this is reflected in the reviews of buyers.

For your information, Siraj’s “See Design” sources fabrics from Benaras, and then they are designed in an in-house facility in Noida, Uttar Pradesh. You may go with this.

If we talk about today’s See Design brand, its portfolio expands across various categories such as Kurtas, Kurta Pajama sets, Nehru Jackets, Pathani Kurtas, and festival-specific styles.

It offers fabric options from silk and thread to tinen and chikankari. Recently, it introduced a new collection of kidswear for boys, more specialized in the ethnic wear area.

Due to its sharp portfolio, with elegant designs, See Design has become a favourite ethnic wear brand. It leverages almost 3,000 orders daily across its website and ecommerce platforms like Amazon, Myntra, Ajio, and Nykaa.

During festival season, Diwali, Holi, Eid, and weddings, order numbers surge up to more than 4,000 orders daily. It secures one of the top three vendors on Mytra in the Men’s ethnic wear market. Moreover, See Design marked a 20% to 25% growth in FY 25.

How will you get started?

If you are passionate about fashion, you can monetize it with the right actions and can contribute to India’s fashion market. You can take crucial lessons from Mr. Siraj Ali’s journey to save yourself from getting distracted. Some of the key lessons extracted from Siraj Ali’s life are below.

• Acquire Knowledge: As you read above, Siraj had no formal education in the fashion industry, but he learned the details about fashion design by working in India’s well-known fashion brand. He even gets an idea working there. So, acquiring knowledge is key, and it doesn’t require any formal degree; you can learn practically by joining brands as Siraj did. You can read books, watch videos, podcasts, and more.
• Observe the Gap: While acquiring knowledge, always try to find out the gap in the industry. Even Siraj found the gap while working with that brand. It’s important to note that it’s not going to be easy, and it may take time. So be patient.
• Design Product: Once you get the idea, now comes the process of designing. Make sure the design aligns with the trend, and looks outstanding and eye-catching. Never compromise investing time in designing. Take time and design the product that hooks the customer.
• Test it: After designing the product, make some samples and list them on the marketplace and social media. Don’t make the mistake of producing in bulk, because you need to see your design from customer’s perspective.
• Scale: When your design passes the test phase, you need to scale. These simple but profound steps can significantly help you to progress in your vision.

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