Months Back, news spread over social media, reflecting the end of Indian Telecom Giants such as Airtel, Jio, and BSNL led by Sunil Mittal, Reliance Group Mukesh Amban, and Tata Group respectively. This end was expected because of the entry of the international telecom giant Starlink, a satellite internet provider company, led by Elon Musk.
But things have taken a new look and everything has been altered. Sunil Mittal, founder of India’s one of biggest telecom companies Airtel, has stunned Musk’s Starlink, with his affordable, cost-cutting, and ready-to-launch satellite internet service. Let’s find out how Sunil Mittal’s initiative will engulf Elon Musk Starlink.
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Sunil Mittal Airtel Is Ready to Launch Satellite Internet.
Sunil Mittal’s Telecom Company, which not only rules India’s Telecom sector but also serves in the global market, has now emerged as a big challenge for the international telecom company Starlink.
Rajan Bharti Mittal, Vice Chairman of Bharti Enterprises claimed in a recent interview with ANI that Airtel’s satellite telecom service is ready for deployment. “As soon as we get the necessary permissions, we are prepared to launch,” he said, According to an India.Com report.
Telecom company Airtel, which possesses 635 satellites in orbit is not a new player in the satellite internet game, it is operational in multiple international markets. The company has also claimed to provide satellite internet at affordable pricing, especially in remote areas, which can provide its services to a broader audience and can give a competitive advantage over Starlink, known for its higher cost.
Elon Musk’s Starlink in Big Danger.
Elon Musk, the Founder and CEO of Starlink, was eager to launch his satellite telecom service in India but he now seeming failure for Musk to establish his company in India. Musk’s Starlink which is already recognized globally as a satellite internet provider, may face hurdles in its dream to launch the service in India.
Starlink is still awaiting government approval to launch the service in India, its high pricing service may lead the company to failure in a price-sensitive market like India, on the other hand, Airtel’s strategy to focus on affordability may work as a key differentiator.
According to DNA India, Airtel, Jio, and BSNL users can now make calls using any available network, thanks to the recently launched Intra Circle Roaming (ICR) facility. Introduced on January 17, this initiative allows users to access 4G services from shared towers funded by the Digital Bharat Nidhi (DBN).
Who will be India’s next telecom ruler?
Satellite Internet service is going to be the next revolutionary shift in the telecom sector, telecom rulers will emerge on who takes the initiative in this revolution. A company’s strategy such as Affordability, high-quality service at an affordable price, and availability in every part will make the company different, and that will hold the leading spot in this sector.
Sunil Mittal’s Airtel’s claims such as affordability, and initiative are indicating to crush Elon Musk’s Starlink establishment in India, making Airtel again a key player in India’s telecom market. It’s BiznetDuniya analysis which might differ according to the circumstances.
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